Product Innovation: Building Products that Matter (Part 6)

world-travel-e1445529315738I love travelling across the globe gathering and sharing insights with customers, prospective customers, and partners across industries. It’s exciting to tap into people’s enthusiasm for making their organizations more effective and making the world a better place.

During my conversations, several truths have resonated with me and with ambitious business leaders. But, the one that consistently stands out is this: if you are looking to carve out a reputation for yourself or for your company as a true leader, the most reliable path is that of product innovation. That’s because at its core, product innovation is leadership.

It turns out that the very qualities that propel people and organizations ahead of competitors and cause them to achieve a leadership role in crowded industries are precisely those qualities underpinning great product innovation. Here’s what I mean:

Prophix VisionVision, tenacity, and courage – Leaders in every realm constantly face a barrage of pressures that threaten to take them off their chosen course. Vision is the beacon that enables them to stay focused. Similarly, product innovation requires determination and courage to ward off dissenting opinions, detractors, a tidal wave of conflicting data, and circumstances that potentially distract or dilute bold product visions.

Prophix Self AwarenessSelf-awareness – True leaders have an accurate sense of their strengths as well as where they need to improve. That self-awareness is a prerequisite for being able to devote time and resources to addressing any shortcomings. In the same way, organizations that consistently create innovative products are keenly aware of their core competencies.

Prophix-Honesty-and-IntegrityHonesty and integrity – Leaders hold these particular values important because they recognize that leading people, projects, and organizations is forever evolving. Maintaining a strong set of positive and relatable values provides a strong foundation – i.e. a moral compass – during those times when it’s really tough to lead. Likewise, successful product innovation demands a candid review and accommodation of competitors and product capabilities.

Prophix-Team-BuildingTeam building and communications – Great leaders inspire greatness; people want to rally around them and do great things. To get to that point, leaders constantly devote time and energy to honing their communications – i.e. providing relevant, timely, and compelling messages as well as actively listening. Similarly, successful product innovation depends on thoughtful communications among multiple stakeholders that includes establishing and sustaining conversations with would-be customers, analysts, developers, marketers, and members of the media.

When you embody all of these qualities, you are destined to be an effective leader. When you apply them to product innovation, your products will change the world.

Mike Tindal

As the SVP of Corporate & Market Development at Prophix, Michael Tindal is responsible for the overall marketing function within the company. Michael drives long-term strategy by gathering market intelligence and by seeking out and developing relationships with other relevant technology providers. Based on 35+ years in the technology industry, he brings extensive management, marketing, sales, and business development experience to his role at Prophix. His past positions have included global management roles with worldwide leaders in the software industry, such as OpenText and SAS, along with sales management positions at SUN Microsystems and Digital Equipment. Michael’s background has involved a variety of national and international responsibilities across all aspects of the marketing continuum, from product marketing to corporate communications, field marketing, and enablement. In each of these roles, he has focused on introducing, measuring, and successfully achieving quantifiable metrics that have a direct impact on the success of the company.