Prophix Australian Customer Conference

This week I had the privilege of returning to Australia to speak at the 7th annual Prophix Customer Conference in Sydney, hosted by our partner Forest Grove Technology. With nearly a hundred customers, the Australian and New Zealand region is an important one for Prophix, and I am delighted to have been invited to this event once again.

Forest Grove Technology has been a successful independent Prophix distributor in Australia for nearly 10 years, with offices in Perth and Melbourne. Managing Director, Murray Westphal, has built Forest Grove with an unwavering commitment to delivering tremendous value and a great customer experience— objectives shared by Prophix.

From a product planning perspective, international customer events like this are valuable for gaining new insights into how Prophix is being used in local regions and gauging the overall user experience. Through my conversations with users, with varying degrees of experience with the product, I have gained a better understanding of the unique planning, forecasting, and reporting challenges in Australia. At the same time, I am delighted by what some of our customers have accomplished with Prophix using modeling capabilities such as Detailed Planning Manager.

Moving beyond finance

Attendees at this year’s conference enjoyed sharing ideas on how to move the use of Prophix beyond budgeting and planning. After taming uncontrolled spreadsheet usage in the office of finance, many users seek to apply the same process-driven framework into other areas of their organizations, such as operations. This is not surprising based on conversations I’ve had with customers at other events this year, including the Annual User Conference and Prophix’s European Roadshow.

Chris Catto, this year’s guest speaker from Putney Breeze Business Advisors, talked about the importance of facilitating entrepreneurial thinking in order to drive change. Taking a successful implementation of Prophix’s software beyond the office of finance requires this mindset. We at Prophix have been encouraging the use of Prophix beyond finance for years, as the product has been successful at handling many non-finance planning and reporting requirements. Industry analyst Gartner also discusses this journey in their CPM Maturity Model which categorizes the journey organizations undergo as they take CPM outside of finance and into more integrated ways of managing corporate performance.

I would like to thank all of our customers in Australia and New Zealand for continuing to support Prophix by taking the time to attend this event and provide valuable feedback to help further evolve the software. Finally, thanks to the team at Forest Grove for organizing another great event. I’m already looking forward to next year!

Geoff Ng

As Vice-President of Product Planning, Geoffrey is responsible for managing the long-term product and technology strategy at Prophix. Geoffrey began his tenure at Prophix as a management consultant leading the implementation of financial analytics systems at over 70 organizations throughout North America.