Prophix has seen significant growth in many areas over the past fiscal year. Not only has the company established itself as the leading CPM provider in specific vertical markets such as construction, but it also expanded its presence in many markets outside of North America.
A few years ago, we had a little over 400 active customers outside of North America. Today, that number has grown to nearly 500. Prophix also has more than 40 partners focusing on international markets. These partners were responsible for generating nearly 20% of all new business in 2019.
As a result of the increased importance of our international markets, Jens Bille – who has been an integral part of our efforts in Europe and other regions – has just been promoted to the role of Vice President, International. In this new role, he will be responsible for building both our direct and indirect/channels business in EMEA, Asia, and Australasia.
We onboarded 50 new customers in these regions last year, much of it through our international partners. In 2019, EMEA, Asia, and Australasia represented nearly 15% of our new business. Some of the significant deals that closed internationally last year included a cloud deployment by Skyscanner, an online travel company based in Edinburgh; Guhring KG, a German-based tool manufacturer; and Brøndum, a Danish construction company.
As previously mentioned, much of Prophix’s international business involves partnerships. The past twelve months have seen substantial progress in our working relationship with several key strategic partners. Sage, who has offices around the globe, including major facilities in France and the UK, worked closely with Prophix in the international markets, helping to close more than eight significant deals in Europe alone.
Similarly, SYSPRO, who’s headquarters is in South Africa, grew their investment in, and with, Prophix. This resulted in several deals, including a South African mining company and an electric car manufacturer in the UK. Other partners that continue to work closely with Jens and his team include Solemis in Eastern Europe and Forest Grove in Australia.
Part of our international success can be attributed to our choice in terms of deployment, offering both an on-premise solution and a cloud alternative. This is important in regions outside of North America where the adoption to cloud hasn’t been as rapid. A recent report published by BARC, a respected industry analyst that focuses on European markets, noted that “the cloud is on the rise [in European countries] and a ‘cloud-first policy’ is already supported by a large proportion of companies”. Similarly, they highlighted that “the cloud offers scalability for modern planning” and consequently, is an attractive option for those looking to deploy a CPM (Corporate Performance Management) solution.
With this market momentum as a foundation, and the added focus and leadership now in place, Prophix fully expects its international business to continue its solid growth, with an increasing number of cloud deployments.